December 17th, 2013 by Dan Marquis
Magnetic signs serve a good purpose; they are a cost effective way to get your business name on your vehicle. But are they the right choice for your situation?
Magnetic signs are a good choice for certain uses: starting a new business, temporary use for a short period, use on a vehicle that changes frequently, something you use your personal vehicle for in a part-time business, or for for when your employee uses his or her own vehicle for company use. Obviously you wouldn’t want to letter a vehicle under these circumstances.
However, if you are just trying to save money by applying magnetic signs instead of lettering right on your vehicle you might be doing yourself a disservice. Let’s say you’re a contractor that builds houses. Maybe you work alone, or have just a couple of people working for you. So you decide to use magnetics to save a little money. One problem with magnetic signs is the image they project. If I’m interviewing contractors to build a house I want someone that has a reputation, and someone I feel will be around to handle any problems that may occur later one. Magnetic signs on a truck just don’t project that image to me. They suggest part time, or temporary, or “trying to save a buck”… none of which am I looking for in a contractor. Even if you spent just a little more and got some very simple lettering on your truck you would be projecting a more professional image.
So consider your situation carefully when deciding to get magnetic signs for your vehicle. They may be right, but not for all situations.
That being said, magnetic signs don’t have to be boring and plain. While they can be done with simple vinyl lettering, and incorporate a logo, they can also be printed in full color for more visual impact, like these shown her.